SKY HIGH

3D Campaign with Hannah Coen

For this campaign we created digital adaptations of GINA GRNW‘s capsule collection :𝘜𝘵𝘰𝘱𝘪𝘢 𝘍𝘰𝘳 𝘙𝘦𝘢𝘭𝘪𝘴𝘵𝘴 — using photogrammetry and incorporating them into 3D environments. We produced a series of still and moving images all showcasing the 3D scans, pushing them into different and exciting environments matching the brands’s approach to fashion design by recycling, reusing and reinventing. ⁣⁣⁣

It was Grünwald’s summer reading list – which centred around political as well as sociological problems and ways forward for our planet – that inspired the title of the collection. “It is important to me that we always have our sights set on a utopia,” she says. “The collection is my vision of how fashion should be produced in the future. It proves that my utopia already exists – you can look at it, you can touch it, you can wear it.”